What cookies are
Cookies are small text files that a site stores on your device to remember information between page loads or visits. Related technologies include localStorage (used to remember your cookie consent decision), sessionStorage, and tracking pixels.
Consent Mode v2
On the first visit from a production build we load Google Consent Mode v2 with all non-essential storage set to denied. No analytics or advertising cookies are written until you accept the banner. Consent Mode holds the first analytics ping for up to 500 milliseconds so a returning visitor's persisted choice can apply before any hit is sent.
Where your choice lives.When you Accept or Reject the banner, we store your decision in your browser's localStorage under the key rucja-cookie-consent. Clearing that key (or your browser storage) shows the banner again on the next visit.
Cookies we may set
Cookies fall into two buckets: strictly necessary (essential to make the site work), and analytics / advertising (optional, only after your consent).
Strictly necessary
We do not set traditional session cookies on the public marketing site. If you sign into the Rucja product portals we set the session cookies documented in the product's privacy notice, which is separate from this policy.
Analytics and advertising (require consent)
| Cookie | Set by | Purpose | Typical duration |
|---|---|---|---|
_ga | Google Analytics 4 | Distinguishes unique visitors so we can count pages viewed and sessions. | 2 years |
_ga_<property-id> | Google Analytics 4 | Session state for the specific GA4 property. | 2 years |
_gid | Google Analytics | Distinguishes users during a 24-hour window. | 24 hours |
_gcl_* | Google Ads (only if we later enable ads) | Attribute conversions from Google Ads clicks. | Up to 90 days |
The list above is illustrative rather than exhaustive because Google occasionally renames or adds cookies. If you want a live view of exactly what is set on your browser today, open DevTools and look under Application → Cookies for the rucja.io domain.
How to control cookies
- On our banner: tap Reject to keep everything denied, or Accept to allow analytics and any future advertising cookies. Your choice sticks across sessions.
- To change your mind: clear the
rucja-cookie-consentkey in localStorage and reload. The banner will show again. - Browser controls: every major browser lets you block third-party cookies or all cookies. Look for the privacy or content settings.
- Google Analytics opt-out: Google provides a browser add-on that opts you out of GA measurement site-wide. See tools.google.com/dlpage/gaoptout.
- Do Not Track: our servers do not act on the Do Not Track header today. Consent Mode v2 gives you an explicit choice, which is a stronger signal.
Changes to this policy
We update this policy when we add or retire a cookie category, or when the underlying service providers change. The "Last updated" date at the top of the page reflects the most recent change.
Contact
For questions about cookies or to request a change, email info@rucja.io.